What’s in a Name? How To Select an eBay Selling ID for Small Business

This morning, in my Google Alerts inbox came a question from a small business owner about eBay…

This is not unusual because while eBay wants to create the impression that the entire process of setting up an eBay selling account is a simple 123 affair, in reality it can be quite a challenge. There are numerous decisions to be made and each one is important.

Nothing could be more important as an initial decision for a small business when setting up an eBay account,than the choice of a name for your eBay ID.

Plan ahead and think about this vital decision.

The eBay ID name can be changed at a later date, but for the sake of continuity and because when you change your name, you lose links and possibly your customers, it is best to research and select the name you will stick with.

I hope I answered the question adequately for crhodes113 on the Marketing Profs Know How Exchange… (See text below)

Selecting a good eBay name is an even more important decision than selecting a corporate or traditional business name.

Remember, no matter what neighborhood or town your retail store may be in, you usually do not have to consider the search capabilities, whims and trends of 225 million buyers looking for your products. (eBay.com).

Business Name
Posted By: crhodes113 on 1/8/2008 4:05 PM (EST)

I am beginning a business on eBay and trying to decide on good name for it. I want it to be attractive, classy and now. I will not be selling only one line of merchandise. I will have mostly new and very slightly used clothing. They are primarily designer labels or high end manufacturers. Other items will be antique linens, glassware that is vintage or very nice later date. I think I will consider this a boutique so that I have room for various items. Can someone suggest some names that are appealing?

I replied:

Names on eBay should be more than just unique or interesting. You must consider many aspects of your business and your customers.

Think about who your primary customers are?
What words would they use to search for your primary products?

How will they best remember your name to return again and again?

What name will instill trust and confidence in first time buyers? Trust is huge in online sales…

Remember that your business name and your eBay name should be close to the same thing but they do not have to exactly match.

You should also remember that your eBay stores name can be slightly different if needed but should use very similar words (keywords preferably). And for your business model you really should look into using an eBay store…

If you use more than a single word in your eBay ID you should use a hyphen between the words.
example: Beauty-Boutique or Baudy_Boutique

Once you have landed on a theme of names (write every one down as you think of them). Check Google’s keyword tool for confirmation that these search terms are used by people looking for your products. You could also look on eBay based research tools like Terapeak or Hammertap to be sure your market niche is good for your business plan.

Then when you have narrowed your list of names down, look on eBay to see if your favorite name is available.

Good Luck!

If you need any more information or help with eBay stores or stores design you may contact me through my blog:

All Business Auctions

Scott Pooler

eBay Certified Education Consultant – eBay Stores Certified Designer & Powerseller.

Blog Often or Not?

I suppose I should craft this question within my mailbag feature, but I think I will let it stay as it is. The question that has come up is essentially this one: should I blog on a daily basis?

Well, there was a time when I thought that if you managed a blog, you should be posting to it at least once per day. Back on June 16th I made mention that I would not be blogging as much, instead I would be concentrating on other activities, specifically writing for hire. Besides this blog, I manage 6 other blogs and keeping them all up-to-date is a tall order. Nevertheless, I have discovered that if I devote the first hour of my day to blogging, I am in a much better mind-set to write for others. Kind of like a pitcher’s warm up time before he faces the first batter.

Now, I am not so sure how relevant daily blogging should be. With the number of blogs doubling about every 6 months, the internet is getting filled up with so many different sites that it is becoming much more difficult to truly sift through all of them.

Eric Kintz of Marketing Profs:Daily Fix has an interesting take on blogging these days and he strongly suggests that daily blogging is, in fact, counterproductive.

Okay, before you go and breathe a sigh of relief make certain that you actually read all 10 of his points before you stand down. For some folks, hyperblogging still makes sense, but for the majority of us it doesn’t, at least according to what Eric has shared.

Search Engine Optimization – 6 Uncommon SEO Techniques Explained That Boost Your Profits

Do you need SEO help? Not sure where to begin? Some companies resort to outsourcing SEO due to the perceived complexity. However, improving your search engine rankings is not a bridge too far. Though SEO may be complex, it’s not rocket science, and you can initiate your own program in-house.

To help you, I’ve prepared an SEO checklist that will put you on a clear path to improved search engine rankings.

The power of this checklist lies in its focus on SEO techniques your competition has ignored. By focusing on under-exploited areas, you face less competition. Therefore, you stand a better chance of making noticeable gains.

Voila! That sounds like an opportunity. Here’s my SEO Checklist to get you started.

Six Uncommon SEO Techniques Explained:

1) Employ Inner Page Linking – Sound boring? Maybe that’s why it’s an under-used SEO tactic. But it’s effective. Remember, search engines look for relevant content. Ann Moseva of Marketing Profs says a well-structured website with the right keywords and internal links improve find-ability. As you write more content you can create more internal links. This makes it easier for Google to index your site, improving your search rankings. Write more content and develop your internal linking structure.

2) Build Resource Centers – Set up a section on your website for articles or varied educational content that includes keyword-rich content, photos, audio, and videos. All offer excellent opportunities to add tags that attract search spiders. In other words, they act as bait for search spiders. This makes your site more link-worthy, so it’s more visible and findable. Prospects as well as search engines can now seek organized and informative content more easily.

3) Exploit SEO for Blogs – This might seem common, but did you know blogs are designed with search spiders in mind? Many SEO content writers ignore this inherent search-ability. As you cite other blogs, even if just in a list, you’ll attract the likes of Google and Yahoo! And don’t forget spiders seek keywords in content, titles, tags and URLs. Rekindle your content’s attraction quotient with SEO for blogs.

4) Socialize with Google+ – Ignite your content distribution with Google+. According to Rand Fishkin, Google+’s search-ability rivals Twitter’s. In an informal test, he compared both sites. Although Twitter brought in more traffic, Google+ achieved a higher click-through-rate (CTR). When you add Google’s deep pockets to social media’s explosive growth, Google+ has a bright future. As Rand put it: “… the outsized benefits… are pretty clear”. Leverage the “early mover” advantage and employ Google+.

5) Google Authorship – This remains an uncommon and under-used approach in achieving SEO best practices. Google+ constantly searches for quality content. As a content writer, you get credit for your articles, blogs, etc., with Google Authorship. And it protects your content, increasing your credibility. As you write more content, your Author Rank improves, increasing your website’s search rankings. Check out this powerful tool – it has huge potential.

6) Integrate with Content Marketing –SEO content writers strive to make their content work hard, so search engines can find you easier. Re-purposing content and maximizing distribution via social media sites works well in “optimizing” your marketing efforts. Add SEO to the mix, and you’ll achieve SEO best practices. Your leads, sales and profits will increase. A holistic approach brings it all together, so the whole is greater than the sum of its parts.

These are my six uncommon SEO techniques explained. If you need SEO help, this checklist should kick-start your program. Begin with something simple, like SEO for blogs.

If you don’t have an experienced SEO content writer, or your staff’s busy with other projects, then you might consider outsourcing some SEO work.

To outflank the competition and boost your profits take advantage of these six techniques before they become SEO best practices.