The Power of Videos for B2B Lead Generation

Online, video is sky-rocketing. It is becoming a popular medium of communication when it comes to influence purchase decisions. One factor that is responsible for this huge video explosion is mobile devices. Smartphone’s and tablets are being largely used to browse the web and access emails. Videos are easy to view, consume and share in such case. It also serves as a powerful medium to educate and tell your story.

Videos create a visual relationship with your customers. They convey how you speak and how much you value your customers. If done properly it can be more powerful in driving potential customers to you. Videos can work wonders for B2B companies. They offer a chance to accelerate the sales cycle and capture a prospects attention like no other media.

Here are three reasons why video could be such a good fit with other content marketing efforts and improve online sales.

1. Why Videos for B2B Companies?

Video content is everywhere. Even industries like manufacturing, healthcare or the industrial sectors have started employing the power of video to reach their targeted customers and convey how their products or services could address their pain points.

“In an average month it is said that more than 1 billion unique users visit YouTube. According to Forbes, 75 percent of executives watch work-related videos on business-related websites weekly and more than half watch work-related videos on YouTube weekly.”

2. Get More Landing Fields from Contents

Many lead generation companies suggest creating videos by simply reusing the content by turning each asset into a video.

In a study, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America carried out jointly by Marketing Profs and the Content Marketing Institute, it was found that video had the largest increase of any content marketing tactic in 2012, jumping by 70 percent from an already hot 54 percent increase in 2011.

Videos also create a huge valuable experience by lending you a whole new platform to engage your customers. It also adds even greater value on your current content assets. You can embed videos in your blog, YouTube or link them through your email marketing.

3. lead generation companies recommend using Videos to Influence Customers

“A study from the Web Video Marketing Council and Flip Media suggests that the use of video embedded in an email is a powerful tool, with 88 percent reporting that email with integrated video improves campaign performance, 76 percent acknowledging that it generates high click-through rates, and 72 percent believing that their prospective clients are more likely to buy after viewing video content sent via an email.”

You can record premium quality videos using simple technologies. Videos can create a huge influence, engage, and show up creativity without huge investment. If you find videos effective for promotion of your company but find it difficult to make them; there are many lead generation companies that will do it for you. Hence, consider the power of embracing videos to add an enticing level of engagement to your marketing efforts.

4. Add a Dash Of Human Element

Many business websites lack the human element in their website. Use video marketing campaign to provide a face to your business and display a glimpse of your corporate culture. When other people see your business’ faces it automatically makes them to trust you and the information that you deliver them. lead generation companies thus emphasise to have online videos to provide the human element dynamics.

5. B2B Events – A Wealth of Video Opportunities

Participating in B2B events gives you a wealth of video contents at every conference the company hosts’. You get to deliver views about your products, get incredible access to key spokespeople, have first-hand interviews and recordings about peoples’ views etc. You can add in your videos the hundreds of delegates who can provide testimonials. So, lead generation companies suggest making the most of this on site face-to-face opportunity.

The Bottom Line…

It’s very obvious and an undeniable fact that videos are the content with the most viral potential. YouTube is the world’s 2nd largest search engine, as many people love to watch videos than reading contents. And if you are neglecting videos, you are neglecting one of the largest sources and potential of lead-generating content available.